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STARTUP BRANDING FUNNEL: Find your perfect brand-market fit to hack your growth By Maja K Ruzzier, Mitja Ruzzier
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- Sales Rank: #823131 in eBooks
- Published on: 2015-04-29
- Released on: 2015-04-29
- Format: Kindle eBook
Review
"In their book, Startup Branding Funnel, Professors Maja and Mitja Ruzzier go straight to the heart of a process to find a perfect brand/market fit that is clear, logical, and of crucial importance to any early stage company that seeks long-term success. Maja and Mitja are clearly thought- leaders in the area of branding and their book constitutes a 'must-read' for startup founders and intelligent investors, alike." - Jeff Burton, entrepreneur and educator, San Francisco Bay Area, USA
"Drawing on a plethora of cases and neatly driven by the Startup Branding Funnel, this well grounded book should be of assistance to startups. Written by two respected academics who contribute to advancing knowledge, this book admirably clarifies a well conceived approach to branding for startups." - Prof Leslie de Chernatony, author of Creating powerful brands and From brand vision to brand evaluation, UK
About the Author
Maja & Mitja Ruzzier + 40 co-creatoors
Maja is an associate professor of marketing (at Faculty of Economics, UL), specialized in branding. Mitja started his career as an entrepreneur with his own company but recently moved to academics. Currently, he is a professor of entrepreneurship (at Faculty of Management, UP). Maja is systematic and a good observer of people and their changes in behavior. Mitja is a visionary and creative person. They have also joined forces professionally at the intersection of their primary professional areas as well as their different personal characters. In addition to being lecturers, researchers, consultants and speakers, they are the authors of several books, including Marketing for Entrepreneurs and SMEs. Lately, they have begun to observe startups and their approach toward branding. In doing so, they have travelled to and visited many startups around the globe, including startups from Silicon Valley and the East Coast in the USA as well as startups in different European countries. Their passion lies in discovering the challenges of branding - specifically, how brands evolve into dynamic entities and engage entrepreneurs and modern consumers to become their co-creators. This was also the approach in their latest book, Startup Branding Funnel, which they prepared together with more than 40 co-creators (successful startup founders and other stakeholders) around the globe. Learn more about the book and get a free chapter: sbfunnel.com
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