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The Culture Map: Breaking Through the Invisible Boundaries of Global Business, by Erin Meyer
Free Download The Culture Map: Breaking Through the Invisible Boundaries of Global Business, by Erin Meyer
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Product details
Hardcover: 288 pages
Publisher: PublicAffairs; 1 edition (May 27, 2014)
Language: English
ISBN-10: 9781610392501
ISBN-13: 978-1610392501
ASIN: 1610392507
Product Dimensions:
6.5 x 1 x 9.8 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
246 customer reviews
Amazon Best Sellers Rank:
#9,095 in Books (See Top 100 in Books)
For any company or executive that wishes to conduct business internationally and does not yet have a program in place to do this, The Culture Map should be required 101 reading, because otherwise you're just winging it. In fact, I will recommend it to all my clients when they grow international sales forces (just as it was recommended to me for that reason).The content is common sense, the framework is easy to grasp, and the author has collected years of anecdotal observations appropriate for widespread relevance. She's clear and diagnostic in her advice and communication. Solid credibility, expertise and content. Get the book, read the book, full stop.But.Two giant and important stars docked as an alert to potential buyers of the audio portion of the book, which I would rate a zero were there not a text version available. Stop reading now if you were only going to buy the text version.Three irredeemable strikes against the audio version undermine Ms. Meyer's excellent efforts:1) The voice. As a business professional, you expect an authoritative presentation, much as you would experience during a conference or training session. You do not expect to be "read to" like a child attending a library reading. Yet the sing-songy community-theatre performance sounds just like the latter. (In fact, would be great at voicing schoolbooks to bring education to life.) This kills any notion of serious executive authority.2) The presentation. Because the narrator is obviously not versed in the language of business (let that sit for a moment...) she presents topics that are fundamental and crisp enough in writing as overly pedantic and breathless epiphanies. If you come across this sentence in the middle of an everyday business book paragraph - "One crucial principle to remember is that communicating is not just about speaking but also listening." - in context, a reader can reasonably assume we've finished with discussing the speaking topic, and we're transitioning over to the listening topic. However, the narrator naively presents this like it's a knowledge bomb you've never heard before -- ARE YOU WRITING THIS DOWN?? -- making the topic level seem more elementary and basic than you thought.3) I've saved the most surprising - and most egregious - for last. I'm still kind of not believing it myself.During the numerous multi-cultural examples, the narrator acts out the quotes from various cultures like puppet-show skits... by using mildly offensive, badly-impersonated foreign dialects in fake-broken English. Think of every cartoon stereotype, and it's re-enacted in this audiobook. I can't even begin to put my head around how the decision was made in developing a "how to communicate professionally across international cultures" book that it's OK to categorically lump entire countries into an inexpert caricature of their languages. Hey, it's not me being overly sensitive: it's pointing out the irony of this conscious decision in an international communication handbook!Maybe in the finale (I am having trouble getting through it) the narrator will surprise us in the audience with the revelation that the audio performance was just a parable to teach one of the "practical strategies for handling cross-cultural missteps" that the book promises and otherwise delivers on.We are business readers and we expect business value, not a sugar-coated lesson from Mary Poppins. To be clear, Mary Poppins is the definitive darling and a greatly loved character - but not a business trainer. Please, please narrate this book yourself, just as you train and present and educate. Please tell me this was a V1. Please tell me it was a joke.
Really good for international relations. I work in a global role. I can't tell you the number of times I've had a German, an American, and a Chinese person all on the same call. The cultures are so different that the interactions can quickly go awry. The German will be the most abrupt, seeming to interrupt, being totally blunt, and not realizing he could offend. The Chinese will be the quietest, waiting to ask their turn to speak, sometimes having an underlying meaning behind the words that isn't blunt, and being very careful to not offend. The American will be in the middle. What could happen is that the Chinese person finds the German to be a rude, heartless boor. The German will think the Chinese person not forceful, not direct enough, and pussy-footing around. The reality is, we all have different cultural heritages which overlay our perceptions that we aren't fully aware of. Meyer has worked quite a bit internationally and has 8 attributes where the different cultures are put on various continuum. After reading this, I came away being more effective in my global interactions and have now led several discussions successfully. And of course, learning to be aware of my own cultural issues...
This book really is for everyone, not just the traveler, or international business guru, I highly recommend this read. I found it insightful and helpful as I prepared to spend time studying abroad for my MA. I also believe this is a great resource for anyone in higher education. Having spent the last 11 years working at a University I see multiple applications to the diversity a college campus often fosters.Myers says, "The point here is that when examinging how people from different culture relate to one another, what matters is not the absolute position of either culture on the scale but rather the relative position of the two cultures. It is this relative positioning that determines how people view each other." In other words, you can't claim someone is a specific way without understanding the person you are describing them to more fully. For example, if I say "she is friendly" to both a very quiet person and to a vocal extrovert the expectations they develop may vary. One version of friendly might look very laid back and smiley, while the other looks more chatty and charismatic. I plan to use this resource for all levels of culture mapping both when abroad and on my home base.
I used this as a textbook for an undergraduate cross-cultural studies class in an international business management program. The book was relevant to the course for these students.The author gave multiple examples involving diverse countries from her own experience and qualitative research. The majority of the examples were European and US-based but also included several Asian cultures and a few examples from South and Central America. Very few examples were given from nations in Africa.What I appreciate most about Meyer's work was that each cultural approach was appropriate in its own setting. There are no "right" or "wrong" cultural practices. She highlights the difficulties encountered when one person or group works with another person or group that has different expectations. She provides strategies for managers working with multi-cultural teams and strategies for those working cross-culturally with a team from a culture different than their own.The author mentions several of Hofstede's dimensions and I supplemented the course with additional information from Hofstede's study.The visual diagrams were enlightening especially when comparing countries with multiple scales. As is usual when studying other cultures, the students had insights into their own cultural approaches.
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